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Strategic Commercial Advisor:
Helping founder-led brands scale retail, protect margin, and build commercial clarity.
Matt Davis is a commercial operator with deep experience scaling founder-led consumer brands.
As Chief Commercial Officer at Kettle & Fire, he helped grow the business from an emerging brand into a national retail presence.
Through Salty Chap, Matt selectively advises founders and leadership teams on retail expansion, pricing discipline, and commercial execution.
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