Advisory Focus

Retail expansion strategy: Channel sequencing, account prioritization, buyer strategy, shelf placement across natural, specialty, and conventional. 

Broker and distributor alignment: UNFI/KeHE onboarding, broker network design and accountability, deduction management.

Pricing and margin architecture: Retail price strategy, trade spend governance, promotional ROI, full margin stack analysis

Commercial infrastructure: Sales organization design, forecasting, velocity benchmarking, SPINS/Nielsen interpretation, trade planning

Founder and CEO advisory: Board-level commercial counsel for emerging CPG brands navigating their next stage of retail scale