Brands with early traction stepping into retail, where the cost of getting it wrong is high, and who need someone who has navigated that transition at scale

Founders making their first real retail expansion decisions; negotiating distributors, sequencing channels, setting trade budgets without a proven playbook

Teams dealing with margin pressure from trade spend, pricing structure, or channel mix, and are unsure where the problem actually lives

Businesses with momentum but too many priorities and not enough commercial focus; who need an operator in the room, not another set of recommendations